Cookie Policy — vwy custom wear
Version / last updated: [Cookie Version / Last Updated Date]
This Cookie Policy explains how [Registered Company Name] (“we”, “us” or “our”) uses cookies and similar technologies on the vwy custom wear website.
This policy should be read alongside our Privacy Policy (/privacy-policy) and Terms & Conditions (/terms-and-conditions).
This document provides general information about our cookie practices. It should be reviewed by a suitably qualified legal professional before publication.
1. What are cookies and similar technologies?
1.1 Cookies are small text files placed on your device when you visit a website. They allow the website to remember information about your visit.
1.2 We may also use similar technologies, including:
- Local storage, which saves information in your browser or device;
- Pixels, which are small pieces of code or invisible images that help identify whether content has been viewed;
- Tags and scripts, which allow a website or service to perform particular functions or collect information about website use.
1.3 In this policy, we refer to cookies and these similar technologies together as “cookies”, unless stated otherwise.
2. The law and consent
2.1 The use of cookies and similar technologies is regulated mainly by the Privacy and Electronic Communications Regulations 2003 (“PECR”).
2.2 Under PECR, we must normally tell you what cookies we use, explain what they do and obtain your consent before placing or accessing non-essential cookies on your device.
2.3 Consent for non-essential cookies must be:
- freely given;
- specific to the relevant purpose;
- informed;
- unambiguous; and
- provided through a clear, active opt-in.
2.4 Continuing to browse the website, closing a banner or remaining inactive does not amount to consent.
2.5 Where cookie information amounts to personal data, the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 may also apply. We process that information in accordance with applicable data protection law.
2.6 Strictly necessary cookies may be used without consent where they are essential to provide a service you have requested or to enable the website to function. These cookies are exempt from the consent requirement under PECR, but we still explain their use in this policy.
3. The cookie categories used on this website
3.1 Strictly necessary or essential cookies
3.1.1 Essential cookies are required for the website to operate. They may support:
- website security;
- load balancing and reliable delivery of website content;
- remembering your cookie consent choices;
- maintaining a website session;
- basket functionality; and
- checkout functionality.
3.1.2 These cookies are always on and cannot be switched off through our cookie preference tool because the website may not function properly without them.
3.1.3 Essential cookies are exempt from consent under PECR where they are strictly necessary for a service you have requested.
3.2 Analytics and performance cookies
3.2.1 Analytics cookies are optional and are switched off by default.
3.2.2 We use analytics cookies only after you actively select the Analytics option in our cookie banner. We may use PostHog to understand how visitors use our website, such as which pages are visited and how visitors interact with its features.
3.2.3 Analytics information is used to understand and improve website performance. Wherever possible, it is reviewed in aggregate rather than used to identify individual visitors.
3.2.4 Analytics cookies do not load unless you actively consent to them.
3.3 Functional and preferences cookies
3.3.1 Functional cookies remember choices you make so that the website can provide a more personalised experience.
3.3.2 Examples may include remembering a region, display preference or other website setting.
3.3.3 Functional cookies are optional unless a particular cookie is strictly necessary for a service you have specifically requested. Optional functional cookies will only be used after you give the relevant consent.
3.3.4 No optional functional cookies are currently intended to be active on the website unless they are identified in the cookie table below or separately disclosed before use.
3.4 Marketing and advertising cookies
3.4.1 Marketing cookies may be used to understand browsing activity across websites or to deliver targeted advertising.
3.4.2 We do not currently use marketing or advertising cookies on this website.
3.4.3 We do not currently set advertising cookies or third-party ad-targeting cookies.
3.4.4 If this changes, we will update this policy, identify the relevant providers and purposes, and obtain consent before setting any non-essential marketing or advertising cookies.
4. Cookies currently used on this website
4.1 The table below summarises the cookies and similar technologies currently expected to be used on the website.
4.2 This table reflects the cookies and similar technologies in use on the website as at the version date above.
| Cookie name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| No session cookie set | Not applicable — static website | Strictly necessary | No first-party session cookie is set by this static website. | Not applicable |
| No security or load-balancing cookie identified | Not applicable | Strictly necessary | No security or load-balancing cookie is set by the website. | Not applicable |
| vwy-cookie-consent (localStorage) | vwy custom wear website / consent mechanism | Strictly necessary | Records the essential and analytics choices, consent timestamp and consent version. | No automatic expiry; remains until browser storage is cleared. A consent-version change shows the banner again but does not itself expire the stored record. |
| vwy-shopify-cart-count (localStorage) | vwy custom wear website cart controller / Shopify hosted checkout | Strictly necessary | Stores the displayed basket item count after a Shopify cart interaction. The actual basket and checkout are held by Shopify on its own domain under Shopify’s cookies and similar technologies. | No automatic expiry; remains until browser storage is cleared or overwritten by a later cart count |
| ph_<public-posthog-key>_posthog (localStorage and cookie name) | PostHog | Analytics / performance | PostHog’s default persistence uses localStorage and a cookie with this name pattern, where the runtime PUBLIC_POSTHOG_KEY supplies the project key. It is created only after Analytics consent and a public PostHog key are available; no public PostHog key is configured in the current site environment. |
localStorage remains until browser storage is cleared; cookie expires after 365 days by default |
| No current cookie identified | No current provider | Functional / preferences | No current functional or preference cookie identified. | Not currently applicable |
| No current cookie identified | No current provider | Marketing / advertising | We do not currently use advertising or third-party ad-targeting cookies. | Not currently applicable |
4.3 If the website developer identifies additional cookies, local-storage keys, pixels, tags or scripts, the table must be updated before those technologies are activated.
5. Shopify hosted checkout
5.1 When you purchase from us, the website may hand you off to Shopify’s hosted checkout at:
vwygroup.myshopify.com
5.2 Shopify may set its own cookies and use similar technologies on its own domain to provide, secure and operate the hosted checkout.
5.3 Those Shopify cookies are outside the control of our website cookie banner. They are governed by Shopify’s own cookie and privacy policies, which should be reviewed when using the hosted checkout.
5.4 Payment card information is handled entirely by the payment provider. Payment card data does not touch or pass through our website pages.
5.5 Our website, enquiry forms and buy buttons are designed to continue working when all optional cookies are refused. The hosted checkout may use its own essential technologies to process a purchase.
6. How to manage your cookie choices
6.1 When you first visit the website, our cookie banner provides the following options:
- Accept all — accepts all available optional cookie categories;
- Essential only — allows only strictly necessary cookies; or
- Manage preferences — allows you to choose individual optional categories.
6.2 The Essential category is always on and has a locked toggle because those cookies are needed for the website to function.
6.3 The Analytics toggle is off by default and will not be activated unless you actively switch it on or select an option that clearly accepts Analytics cookies.
6.4 You can change or withdraw your consent at any time by selecting the Cookie settings link in the website footer or the Cookie settings button on this page.
6.5 When you withdraw consent, the website will stop loading non-essential cookies and similar technologies. Information already collected may remain subject to the relevant retention periods explained in our Privacy Policy (/privacy-policy), unless you delete it or we are required to retain it.
6.6 Cookie settings
To review, change or withdraw your choices, use the website’s Cookie settings control.
If the link does not open the preference tool, please contact us using the details in section 11.
7. Consent records and consent duration
7.1 We store your cookie preference so that we do not ask you the same question every time you visit the website.
7.2 The consent record may include:
- the categories you accepted or refused;
- the date and time of your choice; and
- the version of the consent notice or cookie policy that applied when you made your choice.
7.3 There is no single legally fixed period for cookie consent. We will keep consent only for as long as is reasonably necessary, taking account of the purposes involved, visitor expectations and any changes to our use of cookies.
7.4 We may ask you to review your choices again after a reasonable period, or sooner where:
- the purposes of a cookie change;
- a new cookie or provider is introduced;
- an existing cookie becomes non-essential;
- this policy is materially updated; or
- the consent mechanism is changed.
7.5 If we introduce a new purpose or materially change how a cookie is used, we will seek fresh consent where required by law. The consent version will be updated and the website may display the cookie banner again.
8. Browser controls
8.1 Most browsers allow you to block, delete or restrict cookies through their settings.
8.2 Common browser controls include:
- Google Chrome: open Settings, select Privacy and security, then Third-party cookies or Cookies and other site data.
- Safari: open Settings or Safari Settings, select Privacy, then manage website data and cookie blocking options.
- Mozilla Firefox: open Settings, select Privacy & Security, then adjust Enhanced Tracking Protection or cookie settings.
- Microsoft Edge: open Settings, select Cookies and site permissions, then Manage and delete cookies and site data.
8.3 Browser menus may change. You should check the browser provider’s current help pages for instructions specific to your device.
8.4 Blocking or deleting cookies through your browser may remove your saved preferences. Blocking essential cookies may also stop parts of the website, including forms, basket functions or checkout-related features, from working properly.
8.5 Browser settings are separate from our website cookie settings. We do not rely solely on browser settings as evidence of consent. Where consent is required, we ask you to make a clear choice through our cookie preference tool.
9. Do Not Track and similar browser signals
9.1 Some browsers and devices provide “Do Not Track”, Global Privacy Control or similar privacy signals.
9.2 These signals do not operate consistently across all browsers, devices or website technologies. We therefore provide the cookie controls described in this policy rather than relying solely on browser signals.
9.3 Where a recognised browser privacy signal has a legally applicable effect, we will consider and respect it in accordance with applicable law and our technical capabilities.
10. What happens if you refuse cookies?
10.1 You can use the website, submit enquiry forms and use the buy buttons while refusing all optional cookies.
10.2 Refusing Analytics, Functional or Marketing cookies should not prevent you from using the main website.
10.3 Refusing or deleting essential cookies may affect website security, session functionality, basket features or the operation of parts of the website.
10.4 The Shopify hosted checkout may use its own essential cookies on its own domain to process transactions.
11. Changes to this Cookie Policy
11.1 We may update this Cookie Policy when our website, technology providers, cookies or legal obligations change.
11.2 The latest version will be published on this page with the relevant version date or last updated date at the top.
11.3 If an update introduces a new purpose or materially changes the use of non-essential cookies, we will request fresh consent where required.
12. Contact and complaints
12.1 If you have a question about this Cookie Policy, our cookie settings or the use of your personal data, please contact:
[Registered Company Name] Email: [Contact Email]
12.2 Further information about how we collect, use and protect personal data is available in our Privacy Policy (/privacy-policy).
12.3 If you are unhappy with how we use cookies or personal data, please contact us first so that we can try to resolve your concern.
12.4 You also have the right to complain to the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection.
The ICO’s website is: https://ico.org.uk/make-a-complaint/